What are the main benefits of hiring a Freelance
Web Designer and what other points should you consider during your
selection process?
A freelance or freelancer is someone who works outside full time employment for different clients. This article covers the main benefits of hiring a freelance web designer and touches upon other points that you may wish to consider during your selection process.
Furthermore Search Engine Optimisation (SEO) (if it‘s important to you) is a process that needs to be considered before, during and after a site is being designed. Beware of anyone who suggests that online marketing is free and begins and ends with on page or onsite elements alone. SEO takes time and is an ongoing process and as such is certainly not free.
A freelance or freelancer is someone who works outside full time employment for different clients. This article covers the main benefits of hiring a freelance web designer and touches upon other points that you may wish to consider during your selection process.
But First a Warning (or Why Marketing Comes First)
Rather than being the last thing that you consider marketing should be the first consideration when designing a site. Designing a site with no thought to marketing will lead to a site that is without focus; and a site without focus is unlikely to work in the way that you wish.Furthermore Search Engine Optimisation (SEO) (if it‘s important to you) is a process that needs to be considered before, during and after a site is being designed. Beware of anyone who suggests that online marketing is free and begins and ends with on page or onsite elements alone. SEO takes time and is an ongoing process and as such is certainly not free.
A Freelancer is Cheaper than Hiring Full Time Staff
Hiring a full time member of staff is expensive and inflexible, especially in terms of web design as once a site is finished it’s unlikely that a full time position can be sustained on just site updates alone. A freelancer on the other hand can scale down their involvement with your site, or there involvement could cease entirely in favour of someone with a different skill set depending on your needs and the needs of your business.A Freelancer is Cheaper than a Web Design Company
A web design company by its very nature has high overheads and requires support staff to help it run, so it is quite normal that a freelancer will cost a lot less than hiring a company or agency to complete the work on your website.A Freelance Web Designer Offers Better Budgeting & Cost Control
A traditional Web Design company will be more interested in larger projects as their services are by nature less scalable, it simply isn’t worth their while to take on smaller projects. In contrast a freelance web designer values projects of all sizes and can offer bespoke services to suit the ideas and needs of the individual client. A good Freelance Web Designer will help you to manage the costs of the project, suggesting ways to cut costs if appropriate.